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Flowery Expands in NYC with Soho Opening + More Location to Follow

SOHO, NEW YORK CITY (November 27th 2024) – The Flowery, a distinguished leader in the cannabis industry, is thrilled to announce the opening of its new store in the heart of Soho, marking its continued growth in New York City.

Building on the success of its Staten Island and Forest Hills locations, this new store reinforces The Flowery’s mission to empower social equity store owners and deliver unparalleled customer experiences through premium cannabis culture.

Located at 481 Broadway, the Soho store will cater to a diverse community of cannabis consumers, blending The Flowery’s signature quality and trailblazing brand with the neighborhood’s vibrant, trendsetting culture. Known for its commitment to excellence and community, The Flowery is setting new benchmarks for cannabis retail in New York.

“As we open in Soho, we are reminded of the importance of creating spaces that reflect the spirit and culture of each neighborhood we serve,” said Anthony Capone, Partner at The Flowery. “This store represents another step forward in providing New Yorkers with high-quality cannabis products while supporting the growth of social equity entrepreneurs across the state.”

The celebration starts this upcoming Friday at 8am with a store opening party, DJ sets, LNF Vintage Clothing pop-up and exclusive drops from the best brands in the game including Runtz, PACKS, Up To The Moon, Dank NY, MFNY, Ayrloom and more.

What:
Grand Opening of The Flowery Soho

Coffee Cart from 9-11 Sponsored by PACKS

Exclusive Strains + Merch

Runtz Pop up (and exclusive strain drop)

LNF & Poor Parker Merch Pop Up

Who:

All New Yorkers

When:

Friday, November 29, 2024

8:00AM Doors Open

12:00PM DJ Sets

Future Locations on the Horizon

The Soho store is just the beginning of The Flowery’s ambitious plans for New York City. With locations in the Upper West Side, East Brooklyn, and the Lower East Side set to follow, The Flowery is committed to establishing itself as a trusted provider in neighborhoods across the city. Each new store will offer Direct-to-Consumer (DTC) delivery, ensuring accessibility and convenience for customers.

Supporting Social Equity and Innovation

The Flowery remains dedicated to fostering opportunities for social equity candidates, helping them build successful businesses while championing industry innovation. As regulations evolve, the company desires to bring its advanced cultivation practices to New York, enhancing product quality and availability for all consumers.

About The Flowery

The company is known for being true cannabis lovers who are anti-corporate weed. The Flowery’s connoisseur approach and authentic leadership is continuing to drive a cult following through its footprint expansion in New York, while maintaining its dedication to empowering communities, quality cultivators,  improving customer experiences, and driving overall innovation in the cannabis space.

For more information about The Flowery and its upcoming openings, visit www.thefloweryny.com or follow @theflowerynyc on IG

For more information, to connect with a company spokesperson or to RSVP for the Soho opening event, please contact [email protected].

The Flowery on Broadway Soho Launch Party Flyer

the flowery soho opening on broadway

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