Introducing “The Lounge Critique” on The Highest Critic
Cannabis lounges are at the heart of the evolving cannabis experience economy, offering a unique fusion of culture, hospitality, and innovation. As destinations like California, Las Vegas, and New York embrace lounges and other consumption space concepts, the standards for quality and guest experience continue to rise, establishing new Gold Standards.
I’m thrilled to announce “The Lounge Critique,” a monthly column on The Highest Critic dedicated to exploring and evaluating cannabis lounges and experiences from A to Z—arrival to departure. Using a refined experiential framework, I’ll assess lounges and experiences based on the following core criteria:
Framework for Evaluating Cannabis Lounges
- Purpose and Intent
- Is the lounge’s vision and purpose clearly defined? Does it align with its audience and goals?
- Does the space foster a meaningful and intentional experience, whether for relaxation, connection, or celebration?
- Mindset (Internal State)
- Does the lounge create a welcoming and supportive atmosphere that prepares guests for a positive experience?
- Are staff trained to guide and engage guests, ensuring emotional comfort and understanding of the experience offerings?
- Setting (External Environment)
- How does the lounge design reflect aesthetic appeal, comfort, and accessibility?
- Is the physical environment immersive, safe, and conducive to the intended experience?
- Sensory Engagement
- Are all senses thoughtfully engaged through design elements like lighting, music, aroma, and texture?
- Do sensory features align cohesively with the lounge’s theme or narrative?
- Flow and Journey
- Is the guest experience structured and paced effectively from arrival to departure?
- Does the journey include standout moments or features that leave a lasting impression?
- Interactivity and Connection
- Does the lounge foster opportunities for social connection, engagement, and personalization?
- Are interactive elements (e.g., curated menus, staff recommendations, or unique activities) thoughtfully integrated?
- Integration and Aftercare
- Does the lounge provide tools or resources for guests to integrate the experience into their lives, such as education or takeaways?
Why This Matters
“The Lounge Critique” will provide an honest and informed perspective on what makes a cannabis lounge exceptional and where improvements can elevate the guest experience. From the artistry of lounge design to the operational flow that creates memorable journeys, each critique will highlight the nuanced details shaping the future of this dynamic industry.
Whether you’re a lounge owner, cannabis enthusiast, or simply curious about the possibilities of cannabis consumption spaces, “The Lounge Critique” promises to inspire and inform. Let’s celebrate the innovation, culture, and connection at the heart of the cannabis lounge experience.
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Brian Applegarth is an award-winning consultant and strategic advisor specializing in the cannabis experience economy, travel and tourism. A Certified Ganjier, Brian has consulted for destinations including cannabis lounges and events across California to shape innovative, high-quality experiences. He created and launched the California State Fair Cannabis Awards and Exhibit, and has curated immersive and interactive cannabis and hemp exhibits for the Museum of Sonoma County and The Kelley House Museum in Mendocino County.
As a featured speaker at events such as the UNTWO Rethinking Tourism Summit, MJ Biz Con, International Cannabis Business Conference (ICBC) Berlin, and Benzinga Anaheim, Brian brings thought leadership to the cannabis and hospitality industries. He is the founder of the Cannabis Travel Association International. His insights and expertise guide “The Lounge Critique,” offering readers authentic, actionable perspectives on modern cannabis experiences worldwide.
